The Solar System

An interactive 3D cinematic documentary built as a single HTML file. It takes the viewer through 14 chapters across the Solar System with a cinematic camera, narrated voiceover, synced subtitles, ambient music, and an interactive info panel for each planet.

Every line of code was written by Claude through plain conversational direction. My role was creative direction throughout, deciding what to build, reviewing outputs, and making the calls on what needed to change. Voiceover was generated through Hume.ai, textures through Nano Banana Pro, and optimised in Photoshop.

Volt Cherry Charge

VOLT Cherry Charge is a fictional product campaign built to test AI across a full creative workflow. The product is a premium sparkling drink with the campaign line "Break the Static." I set the visual direction manually first, then used AI to generate campaign imagery, a first website pass, and short motion clips.

The strongest results came from tight prompts and heavy editing afterwards. The final quality in every case came from selecting, simplifying, and refining what AI produced rather than accepting the first output.

New Seven Wonders of the World

A single-page interactive website showcasing the New Seven Wonders of the World. Users land on a cinematic world map, click a pin, and transition into a full-screen parallax experience for each wonder with layered depth, typographic titles, and location details. Built in pure HTML, CSS, and JavaScript with no frameworks.

Claude Code handled the full performance audit, cutting the page from 1.8MB to 26KB, and built out the entire mobile experience. I directed the concept, the aesthetic, and the interaction logic. Claude handled the implementation.

These identities exploration show how AI is used as part of the design process, not as a shortcut or replacement for design thinking. The goal was always to create more polished, distinctive branding by combining prompting with creative direction, judgement, and experience.

Creative direction is what separates AI slop with polished output. Before writing a single instruction, I had to decide what each brand needed to feel like. Are You Free?, a social scheduling app, needed to feel playful, casual, and human. LUMEN, a gaming studio, needed to feel refined and craft-led, quiet enough to let the work speak for itself. PROVIDENCE, a psychology and productivity channel told through an unfeeling AI persona, needed to feel clinical, controlled, and slightly unsettling. Without that direction established first, the AI had no real territory to work inside, and the outputs showed it.

That is where prompting skill matters. Good prompts are not just descriptions of style, they are a way of directing composition, hierarchy, mood, and function at the same time. My design background helped me shape those prompts more deliberately, then judge which outputs had real potential and which ones needed to be discarded entirely.

The weakest results came when I expected AI to solve the problem on its own. The strongest results came when I used it more selectively, inside a clear creative boundary I had already defined. From there, multiple iterations and manually refining the outputs, the work felt considered rather than generated.

AI helped me move faster and explore more ideas than I could have done alone. But the final quality came from knowing what to keep, what to reject, and what still needed to be redrawn.

This section brings together some of my video experiments, where I explore how AI can support storytelling, pacing, sound, and visual style.

Odysseus Cinematic Story

This was my first cinematic story experiment, built as part of a longer narrative piece. I used Nano Banana Pro and Kling video, then brought the whole thing together with sound design and video editing to give it a more film-like pace and tone.

For me, this project was about learning how AI could support cinematic storytelling rather than just generating visuals. The focus was on atmosphere, rhythm, and making the sequence feel intentional from start to finish.

The Terracotta Army

This piece was a test of smoother transitions between clips. I used Nano Banana Pro and Midjourney, then worked with a slightly different method to connect each shot more seamlessly.

I also added a bit of sound design and video editing to help the sequence feel more connected. What interested me most here was figuring out how to make the change from one image to the next feel like part of the story rather than just a cut.

Musashi Retelling

This project retells Musashi's story in a stylised Japanese ink artwork style. I used Sora image and Midjourney, then animated the still images subtly in Premiere Pro while also beginning to bring in video generation.

The focus here was on visual style and consistency across every frame. Some shots stayed as stills while others used early video generation, partly because that was the point where video generation was just starting to enter the workflow. It was as much about figuring out how the two could sit together as it was about the story itself.